Bringing more colour to supermarket shelves
We’re shining a spotlight on growers, retailers, traders, and other chain partners to join us – to bring more colour to supermarket shelves and the fresh produce category.
Colourful products, for a colourful life
Entice consumers with a colourful palette of bright, healthy, and inspiring vegetables, including:
• Purple, green, and romanesco cauliflowers
• Bright, snack-size range of vegetable varieties
• Our Sweet Palermo; pointed capsicums, recognised for their sweet flavour and beautiful colours
• Our new eye-catching colourful tomato medley; and
• Salanova - a colourful range of lettuce, each providing hundreds of delicious baby-sized leaves with just one cut!
We are united by a desire to increase vegetable consumption. We are committing to a brighter, sustainable future for our world and the people in it.
Production & Sustainability
We are committed to using new knowledge, research, and technologies to ensure sustainable vegetable production.
About CSR
Colourful products
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Sweet Palermo®
Red, yellow, orange, or brown - whatever the colour, this unique pointed pepper is surprisingly sweet! Sweet Palermo® has a higher brix than other peppers. Once you've tasted it, you won't settle for anything else!
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Salanova®
Salanova® is the brand name for a range of lettuce that separates into multiple evenly proportioned, ready-to-eat, baby-sized leaves with just one cut at the base. Delicious and diverse leaf colours and shapes, ready to eat.
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Snack tomato medley
Consumers are looking for fresh, one-bite veggies and retailers are offering convenient snack packs all year round. Discover Rijk Zwaan's medley of colours, shapes, and flavours.