Ready to eat meal solutions are increasingly popular; developing varieties tailored with this in mind optimises profitability and drives increased consumption
Whilst not immediately obvious like appearance and taste, aspects such as shelf life, ease of handling and improved processability are critical for the success of convenience products.
Solutions based approach
Approaching this from a solution based perspective; Rijk Zwaan actively collaborates internationally with fresh cut and processing companies to identify where improvements are possible or where innovation is necessary.
For examples of innovative traits developed with convenience in mind we can offer Knox™ lettuce varieties with more shelf life, Crunchy Lettuce with leaves that stand up to hot ingredients and acidic dressings, Salanova® the king of convenient lettuce with many baby sized leaves, Caribbean melons that give a year round program of highly processable fruit.