Convenience and versatility
Consumers lead ever-busier lifestyles and often no longer adhere to a “three squares a day’ routine. Grazing and snacking are becoming more important meal moments than ever before, and ready-to-eat convenience is increasingly popular. Most consumers know the importance of eating healthily however as they are time poor, convenience and accessibility become increasingly important drivers of choice.
With fresh produce having to compete with an enormous range of convenient, yet less healthy snacking options, Rijk Zwaan delivers varieties that are intended for the convenience market; sweet, flavoursome and bite sized tomatoes; refreshing and crisp cocktail cucumbers; a mini blocky tomato perfect for filling; lettuce varieties perfect for living lettuce.
Discover our varieties
Sensational Snacks; www.rijkzwaan.com.au/sensational-snacks
Salanova; www.rijkzwaan.com.au/salanova
Sweet Palermo; www.rijkzwaan.com.au/sweetpalermo
Case study: ‘A perfect fit with the growing awareness of healthy eating’
Discover more solutions
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Taste and texture
Vegetables with an appealing – and sometimes surprising – flavour or texture can spark peoples’ interest
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Efficiency and shelf life
Efficient production and processing of the crop can improve the products profitability and shelf life
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Quality and consistency
An attractive product and consistently high quality can boost sales
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Production and sustainability
Resistance to disease and high yields per square metre contribute to a successful harvest
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Health and nutrition
Vegetables play a significant role in a healthy diet