Convenience and versatility
Consumers lead ever-busier lifestyles. Grazing and snacking are becoming more important meal moments than ever before, and ready-to-eat convenience is increasingly popular. Most consumers know the importance of eating healthily however as they are time poor, convenience and accessibility become increasingly important drivers of choice.
Rijk Zwaan delivers varieties for the snacking and convenience markets; such as sweet, tasty bite sized tomatoes; refreshing snacking cucumbers; and lettuce varieties perfect for the ‘grow your own’ living lettuce trend.
Case study: ‘Successful introduction in the overfull tomato category’
Convenience is no accident; our innovation can help you
Innovative varieties developed for convenience without compromising on yield, flavour, and taste
Varieties that provide snacks for school, work, and play; convenient, tasty and healthy
Lettuce at its best; easy to prepare, with great tasting, baby-sized leaves
A surprisingly sweet and versatile pointed pepper
Firm, sweet and blocky; small tomatoes perfect for stuffing
Subtle flavour, juicy texture; a perfect eating experience