Our seeds are at the very start of the food chain and form the basis for what becomes fresh and healthy vegetables for a growing world population.
Rijk Zwaan is in constant contact with the entire vegetable chain to discuss market developments, consumer trends and demographic shifts that identify the right priorities for our breeding programs.
This enables Rijk Zwaan to be at the forefront of variety choice and innovation that meets the challenges and exceeds the expectations of our final customer, the consumer.
Selected for the Australian market
Taste and texture
Vegetables with an appealing, and sometimes surprising, flavour or texture spark people’s interest
Efficiency and shelf life
Efficient production and processing of the crop improve the product’s profitability and shelf life
Quality and consistency
An attractive product and consistently high quality boost sales
Production and sustainability
Resistance to disease and high yields per square metre contribute to a successful harvest
Convenience and versatility
Vegetables that are quick and easy to prepare or eat stimulate consumption
Health and nutrition
Vegetables in general play a significant role in a healthy diet