Our seeds are at the very start of the food chain and form the basis for what becomes fresh and healthy vegetables for a growing world population.
Rijk Zwaan is in constant contact with the entire vegetable chain to discuss market developments, consumer trends and demographic shifts that identify the right priorities for our breeding programs.
This enables Rijk Zwaan to be at the forefront of variety choice and innovation that meets the challenges and exceeds the expectations of our final customer, the consumer.
Selected for the Australian market
We invite retailers, traders, and other chain partners to join us – to bring more colour to the fresh produce category & help consumers enjoy a colourful life.
Production and sustainability
Resistance to disease and high yields per square metre contribute to a successful harvest. Read about our innovations in production & sustainability.
Health and nutrition
Vegetables in general play a significant role in a healthy diet. We are focused on developing nutritious, flavoursome, and convenient varieties that are readily available, to increase vegetable consumption worldwide.