Efficiency and shelf life
Right across the value chain there is aggregation and professionalisation at local and global levels. The complexity and the sheer volume of fresh produce traded means that minimising waste is important, and all levels demand greater efficiencies.
Growers want productive and labour friendly varieties, processing companies want products minimal wastage. Together these drive the delivery of value to the final consumer.
Rijk Zwaan constantly improves varieties to deliver value to all levels of the chain. For example a smaller seed cavity in a melon which increases fresh cut yields; tomato varieties that are labour friendly; spinach with a uniform single canopy layer to facilitate mechanical harvesting; lettuce varieties that oxidise at a slower and extend shelf life.
Discover our varieties
Open Heart Cos; www.rijkzwaan.com.au/open-heart-cos
Case study: 'New opportunities for fresh cut Cos lettuce’
Discover more solutions
Taste and texture
Vegetables with an appealing – and sometimes surprising – flavour or texture can spark peoples’ interest
Quality and consistency
An attractive product and consistently high quality can boost sales
Production and sustainability
Resistance to disease and high yields per square metre contribute to a successful harvest
Convenience and versatility
Vegetables that are quick and easy to prepare or eat can stimulate consumption
Health and nutrition
Vegetables play a significant role in a healthy diet