Quality and consistency
Vegetables and fruit are incredibly diverse, offering a wealth of colours, shapes and sizes. However, within each product the market demands consistency; across the westernised world growers, retailers, and the processing industry all require a uniform product in order to avoid disappointing the final consumer, whilst maximising profitability. Emerging economies give rise to a growing middle class that is able exercise a greater degree of discretionary purchase power, forcing a steady increase in standards and expectations.
Whilst there are many measures for quality, it is true that consumers buy with their eyes first; a clear and attractive presentation of the product is essential. Rijk Zwaan consistently selects varieties to a very high visual quality standard.
In addition to physical selection characteristics such as high levels of uniformity and minimal defects, other sensory characteristics are evaluated; tomatoes with a deep internal red colour, melons that still tastes great after an extended period in transit.
Discover our varieties
Caribbean; www.rijkzwaan.com.au/caribbean
Internal Red; www.rijkzwaan.com.au/internal-red
Sandissima; www.rijkzwaan.com.au/sandissima
Case study: ‘A good melon, even in the winter’
Discover more solutions
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Taste and texture
Vegetables with an appealing – and sometimes surprising – flavour or texture can spark peoples’ interest
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Efficiency and shelf life
Efficient production and processing of the crop can improve the products profitability and shelf life
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Production and sustainability
Resistance to disease and high yields per square metre contribute to a successful harvest
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Convenience and versatility
Vegetables that are quick and easy to prepare or eat can stimulate consumption
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Health and nutrition
Vegetables play a significant role in a healthy diet node/2950