Quality and consistency
Vegetables and fruit are incredibly diverse, offering a wealth of colours, shapes and sizes. However, within each product the market demands consistency; across the westernised world growers, retailers, and the processing industry all require a uniform product in order to avoid disappointing the final consumer, whilst maximising profitability. Emerging economies give rise to a growing middle class that is able exercise a greater degree of discretionary purchase power, forcing a steady increase in standards and expectations.
Whilst there are many measures for quality, it is true that consumers buy with their eyes first; a clear and attractive presentation of the product is essential. Rijk Zwaan consistently selects varieties to a very high visual quality standard.
In addition to physical selection characteristics such as high levels of uniformity and minimal defects, other sensory characteristics are evaluated; tomatoes with a deep internal red colour, melons that still tastes great after an extended period in transit.
Discover our varieties
Internal Red; www.rijkzwaan.com.au/internal-red
Case study: ‘A good melon, even in the winter’
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Taste and texture
Vegetables with an appealing – and sometimes surprising – flavour or texture can spark peoples’ interest
Efficiency and shelf life
Efficient production and processing of the crop can improve the products profitability and shelf life
Production and sustainability
Resistance to disease and high yields per square metre contribute to a successful harvest
Convenience and versatility
Vegetables that are quick and easy to prepare or eat can stimulate consumption
Health and nutrition
Vegetables play a significant role in a healthy diet node/2950