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Cutting an Internal Red tomato

Quality and consistency

Vegetables offer a huge range of diversity. At the same time, however, the market demands uniformity and consistency and the consumer wants taste and convenience.

Our task as vegetable breeders is to strive for constant improvement in all areas ultimately seducing the consumer to pay more for quality fresh and healthy vegetables.

While visual appearance is important, we set ourselves apart by striving to achieve the right balance between optimum yield with our varieties and consumer attributes such as taste, convenience and vitality.

Case study: ‘A good melon, even in the winter’

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