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Colourful melon types on a plate

Taste and texture

Appealing flavours and textures are vital in driving increased consumption of fresh produce. Standards are continually improving and the general trend is for measurable improvements.

Retailers strive to provide a consistent eating experience to their customers, whilst food service providers, and the Chefs they supply, are constantly looking for a “Wow” factor to delight their customers.

From country to country, region to region; taste is localised and changeable. Knowing this and being able to provide the correct variety that has the right agronomic characteristics to be produced profitably and sustainably is paramount to our customers’ success. As such flavour and texture are key selection characteristics in all of our breeding programs.

Within Rijk Zwaan’s range there are a number of varieties and concepts that stand head and shoulders above the rest, whether that is in flavour, texture, or their performance when cooked.

Discover our varieties
Sensational Flavours;
Sensational Traditions;
Crunchy Cos;
Sweet Palermo;

Case study: 'Chance to introduce more people to peppers'

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