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Colourful melon types on a plate

Taste and texture

Interesting flavours and textures are vital to help drive increased consumption of fresh produce.

Retailers must be able to offer a consistent eating experience for their customers, whilst food service providers, and the Chefs they supply, are constantly looking for a “wow” factor to delight consumers.

Flavour and texture are key selection characteristics in all of our breeding programs.

Within Rijk Zwaan’s range, there are a number of varieties and concepts that stand out in terms of flavour.

Case study: 'Growing opportunities for flavoursome specialty'

John's story