The colour of a tomato has a significant impact on how people will perceive its quality and taste; consumers associating a deep red colour with high quality, good flavour and healthy eating.
Internal Red tomatoes have been developed by Rijk Zwaan, and are recognised* by an attractive deep red internal colour. In addition “Internal Red” labelled varieties must meet standard selection criteria including excellent flavour.
See the flavour
The deeper red colour strengthens consumer perception of the tasty flavour. This makes it easier for chain partners to position Internal Red varieties in the high-quality segment.
Internal Red also has clear benefits for the fresh cut industry as well, improving the visual appeal of sliced and chopped tomatoes in prepared food such as sandwiches and salads.
*The majority of respondents recognise a difference in colour from Internal Red varieties to a standard tomato variety
Learn more about Internal Red tomatoes
Internal Red Leaflet
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