01 Mar 2022

A Colourful Life

We’re bringing more colour to supermarket shelves. We invite retailers, traders, and other chain partners to join us – to bring more colour to the fresh produce category

Colourful Products

Entice consumers with a colourful palette of bright, healthy, and inspiring vegetables.
Members of the Rijk Zwaan team are looking forward to introducing our vibrant produce, including:

  • Purple, green, and romanesco cauliflowers
  • Bright, snack-size range of vegetable varieties
  • Our Sweet Palermo series; pointed capsicums recognised for their sweet flavour and beautiful colours 
  • Our new eye-catching colourful tomato medley; and
  • Salanova - a colourful range of lettuce, each providing hundreds of delicious baby-sized leaves with just one cut!

Collaborative Partners

We’re shining a spotlight on growers, retailers, and chain partners to join us in our ambition to ‘Share a healthy future.’ In collaboration, we ensure attractive and consistently high-quality fruit and vegetable categories.

Commitment to People

Our people come from different countries, departments, and cultures; united by a desire to increase vegetable consumption. We all care about a sustainable world and the people in it.
Developing attractive and innovative vegetable varieties to feed consumers across the globe is our business.
By breeding vegetables with a longer shelf life, we reduce food waste and enable our partners to reduce packaging where possible. Through innovation and research, we increase resistance to pests and diseases, reducing the need for chemical intervention. We are committing to a brighter, sustainable future for our world and the people in it.

See you soon

Say hello and explore our suite of colourful products at upcoming industry events.