04 Sep 2017

Connecting with key women in Australian horticulture

Key women in the Australian horticulture industry will hear about innovations in vegetable convenience and breeding for the consumer at a Rijk Zwaan hosted event during the 2017 Asia Fruit Logistica.

The group will attend the Asia Fruit Logistica as part of the AUSVEG 2017 Women Industry Leadership and Development Mission which provides nine vegetable growers with the opportunity to expand their industry knowledge and international networks by visiting leading international growing operations and events in Asia.

On Wednesday 6 September Rijk Zwaan representatives will host the delegation as an opportunity to share knowledge and create two-way connections with key figures in the horticultural agribusiness.

AUSVEG Communications Manager, Shaun Lindhe, said AUSVEG is grateful to Rijk Zwaan for taking the time to meet with the participants and initiatives such as these will result in flow-on benefits to the broader Australian vegetable industry.

“This valuable networking session will be a highlight for the mission participants, as Rijk Zwaan is at the forefront of global seed technology and innovation and has shown tremendous support for the Australian vegetable industry through its ongoing partnership with AUSVEG and the industry’s growers,” Shaun said.

“Australia and the Netherlands have a strong relationship when it comes to horticultural production and information transfer, and this networking session will be vital in the development of the industry’s leading women who are attending the mission,” he said.

Rijk Zwaan’s International Marketing Specialist for Convenience, Bauke van Lenteren, will deliver perspectives on new trends and developments in the global vegetable convenience sector. Such innovations include fresh cut melons, snack cucumbers and tomatoes and the multi award-winning Knox™ trait, which has the potential to improve the quality of fresh cut lettuce.

“Fresh-cut bagged lettuce has gained considerable ground in recent years,” Bauke said.

“Extending the shelf life by just one extra day can generate a cost saving of up to 25 percent. Consumers benefit too as bagged salads stay fresher for longer – we think this can raise the purchasing frequency and boost lettuce consumption.” 

For more information about Rijk Zwaan varieties and recent innovations, visit our team at the Asia Fruit Logistica, Hall 5, stand 5-U15.