31 Oct 2016

Morris cuts them up at the Summer Fruit Festival

Morris cuts them up at the Summer Fruit Festival

Morris the melon was one of the star attractions at this year’s Summer Fruit Festival, entertaining the crowd at Sydney's Darling Harbour with a "melontastic" show aimed at sharing fun and knowledge about melons. 


Together with the support of the Australian Melon Growers Association and Rijk Zwaan Australia, Love My Salad was able to commission and produce a 20 minute show which saw Morris the melon and his crazy cohort Bruce take the audience on a discovery tour of different types of melons. 


The audience was encouraged to sing and do “the melon dance” while they helped Bruce guess the names of all the melons.


While the show was all about celebrating the arrival of fresh new season summer fruit, there was a serious side to the message: "One of the barriers we have identified that prevents increased consumption of fresh fruit and vegetables is the actual effort of preparing them," according to Frances Tolson, Rijk Zwaan’s retail and Trade Account Manager who acted as the coordinator for this Love My Salad event.


"Sweet and healthy melons make perfect snacks once they are simply cut up in slices or wedges," said Frances “our take-home message was simply that: it’s not hard -  just “cut 'em up” so everyone can share!"


The family orientated festival was hosted by the Sydney Markets Foundation who organised activities during the event to celebrate the arrival of the summer fruit season, and Love My Salad made the most of an opportunity kindly presented by the NSW Chamber of Fruit & Vegetable Industries to take part in the festival.


Proceeds from the event went towards nominated charities, Save our Sons and the Liverpool Hospital.


The Good Fruit and Vegetable magazine were present and captured some great footage of Morris in action, and have presented some fantastic photos from the event in a photo report

Additional thanks must also go to the generous contributions of fruit to support the show from: