21 Dec 2016

Rijk Zwaan extends its services with the new Retail Centre in Berlin

Rijk Zwaan is establishing a permanent ‘experience centre’ in Berlin to inform and inspire its international retail partners.

The new Retail Centre will be one of Rijk Zwaan’s two chosen themes during the upcoming Fruit Logistica.

Over recent years, Rijk Zwaan has gained substantial knowledge and experience about food retailers’ fresh produce departments and key factors in the success or failure of product introductions or consumer acceptance. This forms the basis for the Rijk Zwaan Retail Centre, which is located in the heart of Berlin. Although the official opening is not until 3 April 2017, Rijk Zwaan’s international retail partners will have the chance of a sneak preview in the form of a personal tour during Fruit Logistica.

Extended shelf life
Last week, Fruit Logistica organisers announced that Knox™ is one of the 10 nominees for the event’s annual Innovation Award. The jury praises Rijk Zwaan’s effective response to a long-standing need from convenience companies. Knox™ is the first natural solution for delaying pinking in fresh cut lettuce. Current feedback from the market indicates that Knox™ will be a standard trait for the whole fresh cut market, making it a true game changer for the industry.

Great example
“We are happy and proud to be nominated for this prestigious award,” says Jan Doldersum, Rijk Zwaan`s Marketing & Business Development Manager . “Knox™ extends shelf life, decreases wastage, drives sales and improves consumer satisfaction in fresh cut salads. We see it as a great example of how we can offer solutions to the international produce sector.”

With the opening of the new Retail Centre, Rijk Zwaan will further intensify its specific focus says Doldersum: “In line with our local demo’s and international customer events like the Leafy Event, the Retail Centre underlines our ambition to continuously improve our services for all customers.”

Fruit Logistica will take place from 8-10 February 2017 at the Messe Berlin fairgrounds. Rijk Zwaan will be exhibiting in Hall 1.2 at stand A-14. The winner of the Innovation Award will be announced on the last day of the exhibition.