As of 1 January 2016, Rijk Zwaan Hellas has taken over the sales activities previously handled by the distributor Agrosystem. Rijk Zwaan expects this new subsidiary to enable it to respond to the needs of the Greek vegetable sector even more effectively.
With 96 planted varieties, Rijk Zwaan’s demo facility in Kwintsheul is ready for yet another new season.
Rijk Zwaan Zaadteelt en Zaadhandel generated a net turnover of 340 million euros in the 2014/2015 financial year, representing a 9% increase compared to the previous year. Virtually all crops and almost all countries in which Rijk Zwaan is active contributed to the growth.
Rijk Zwaan’s location in Fijnaart hosted this year’s demo days from mid-September until the end of October. One of the particular highlights this year was Knox™, a trait in lettuce varieties which slows down the leaf discolouration process caused by oxidation.
This year, for the very first time, Rijk Zwaan has made it onto the Hillenraad 500+, the annual list of companies with revenues of more than 500 million euros or with more than 1,000 employees in the Netherlands.
Rijk Zwaan introduces a trait in its lettuce varieties that ensures that the leaves discolour pink less rapidly after cutting: ‘Knox™’. Today, it presents this ground-breaking innovation during their Lettuce and Leafy Vegetable Conference in Antwerp, Belgium.
On Friday 18 September, during the Deutschen Obst & Gemüse Congres in Düsseldorf, Germany, Rijk Zwaan received the Grüner Merkur award for their achievements in boosting the fresh produce category.
Rijk Zwaan has developed an app to improve the efficiency and personalisation of visits to its demo fields around the world. The app is now available for download in Android and iOS versions.
From 2-4 September, Rijk Zwaan will once again be exhibiting at Asia Fruit Logistica. By presenting a variety of innovative products, Rijk Zwaan demonstrates to its Asian chain partners that broadening the fresh produce category can boost fruit and vegetable consumption.
On 8 and 9 July Rijk Zwaan organised the Global Melon & Watermelon Event in Spain, with a focus on global trends and how to fulfil the requirements of the whole food chain.
